POS Design

Capture shoppers’ attention and increase sales with an effective point of purchase display design. Focusing on bold, eye-catching visuals and prominent product placement to increase visibility. A good point of sale display gives customers a clear understanding of product features, pricing and value. Utilising easy-to-read text and smart colour combinations to reinforce the product message and keep your display design professional and organized to make a lasting impact.

There are many benefits that point of sale (POS) or point of purchase (POP) displays can bring to a brand or product range. The principal benefit is increasing awareness of your products and exposing them over and above other products in a competitive retail space. If done correctly, this, in turn should lead to an increase in sales.

It isn’t as simple as it sounds though. Firstly, your point-of-sale display should be positioned in a heavy footfall area, where plenty of people will see it – a typical example is near a payment till or in a shop window. However, positioning of your point of sale isn’t everything – design is also a key factor. With so many brands taking advantage of point of sale displays, it is crucial that yours stands out from the others.

Point of sale displays provide a perfect opportunity to showcase your products and associated literature in an aesthetically pleasing way, featuring their key selling points and associated promotions or offers. To do this effectively the design must be on brand to ensure you reach your target market and maximise potential results.

Whether you require point of sale design for countertop literature holders, free standing product display units or other supporting retail display stands, Quinn Creative can create graphics to specific sizes and requirements, to meet the needs of your business and brand.