It’s one thing to create a brand new responsive website to showcase your business or product but keeping it fresh and up to date is another. So often you see businesses invest in ‘all singing, all dancing’ websites, but once the project is completed, the website becomes a second thought and is left looking the same for months or even years. Sound familiar? It is akin to purchasing a new car but never having it serviced or MOT’d.
Given that your website is a reflection of your business or brand, returning visitors can find this a huge turn off, often appearing as though the business, as well as the website is standing still. Your website is open 24 hours and is often the first place prospective customers turn to. Ensure your website is in the best possible condition, to make the first impression you hope for and represent your business in the correct light.
Typical Maintenance Tasks
Website maintenance involves keeping websites up to date by optimising performance, taking regular backups of site data, and ensuring content is accurate and relevant. This includes updating plugins, ensuring site security, running regular checks on code to help improve speed and usability, and monitoring traffic. Other maintenance tasks may include improvements to user experience, making content changes, or writing blog posts.
There are two main options when it comes to website maintenance – ad-hoc or retainer based, with tasks typically including:
- Updating Themes, Plugins & Systems – such as WordPress or WooCommerce
- Publishing Fresh Content – such as sliders, products, case studies, blog posts or news articles
- Testing Website Operation – such as forms and spam protection
- Improving Existing Functionality
- Adding New Functionality
- Monitoring Security
- Monitoring Speed & Performance
- Analysing Traffic & Usage
- Generating Backups
- Menial Search Engine Optimisation Tasks
Don’t let your website go stale, give Quinn Creative a call to see how to get the most out of your investment.
Retainer Website Maintenance
Quinn Creative can maintain your website on a retainer basis and accommodate as many or as few of the above tasks as you wish. The retainer maintenance service can be tailored to your budget and is the most effective way of keeping your website secure, efficient, and up to date.
It is a practical way of keeping your website on track and not losing sight of your original aims and objectives. Maintaining quality and brand guidelines, whilst considering your target audience and what they are looking for. It allows for tasks you either haven’t got time for, or you didn’t know needed doing in the first place!
A time log is kept, which can be carried over from month to month. You can even use accumulated time towards larger updates or other tasks – ensuring you get the most from your money. Ideal for businesses looking to maintain quality and get the best from their investment, whilst having a set monthly budget and keeping costs consistent.
Ad-Hoc Website Maintenance
Alternatively, Quinn Creative can provide ad-hoc maintenance and updates as and when you need them. Simply get in touch with a brief, or list of tasks you would like to complete, and they can be carried out individually as a one-off project. Ideal for new businesses starting out, or those who are looking to keep a close eye on costs.
Get in touch…
01952 810 322
47 Upper Bar, TF10 7AP