Promoting your products or services by email marketing can be a powerful and flexible method of marketing. Through email, you can communicate your messages quicker and cheaper than traditional marketing methods, such as direct marketing, printed materials, radio or television. It can also be better customised than traditional methods, providing in depth reporting and real time metrics so you can react promptly and accurately measure success.
Email marketing is an effective way to reach potential customers and boost sales. It involves designing emails that grab the reader’s attention, using attractive visuals and persuasive copy. When done well, email marketing campaigns are tailored to engage the reader and direct them to take action, such as making a purchase or signing up for a subscription. With so many potential customers just a click away, email marketing is an invaluable tool for any business.
Email Marketing Campaign Management
A well-planned email marketing campaign can generate high response rates, get your message out there, promote new products, special offers and discounts, raise awareness about your campaign and create opportunities to cross-sell and up-sell. It allows you to easily build relationships, tap into social networking tools, link to online communities, use surveys and other tools to gain insight and achieve brand loyalty. Sending out the right messages at the right time can help you retain customers, as well as acquire new ones.
Email marketing can also give you an insight into your customers’ common attitudes and behaviours. Acquiring this data from email campaigns can help you improve the effectiveness of your other online marketing activities, as well as giving you the tools to expand, develop and update your in-house customer database.
Dealing with the demands of running a business or a marketing department can sometimes leave you short on time, meaning you don’t always have the hours or the resources to put into the things that can make an impact on the growth of your business – such as targeted email marketing.
Quinn Creative can plan, design, and execute your email marketing campaigns through various email marketing platforms. Whether you are looking for data and campaign management or simply a design template to manage yourself, Quinn Creative can help.
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01952 810 322
47 Upper Bar, TF10 7AP