For most consumers and indeed businesses, an online search is often the starting point when looking for products, services or just about anything. So, it is important to ensure your business has presence and visibility – the better positioned and well-presented you are, the more likely you are to attract prospective customers over your competitors. After all, the more targeted visitors you get, the more likely you are to generate a lead or make a sale.
Search engine optimisation, or SEO is the process by which a website is improved to maximise search engine visibility and ultimately, visitors or site traffic. It involves a range of techniques such as using keywords, content optimisation, backlinks, meta tags and interlinking to help increase a website’s visibility. SEO also involves monitoring and evaluating different algorithms used by search engines, to ensure that the website stands the best chance of appearing in the top search results for a given term.
Within search engine optimisation, several disciplines or methods can be used towards achieving your goals. These include on-site or on-page SEO, local SEO, organic SEO campaigns and finally pay per click (PPC) or AdWords campaigns. Depending on your objectives and target market, a combination of these disciplines can be required to generate best results.
Quinn Creative provides a comprehensive search engine optimisation service to enhance your search engine ranking positions and help you achieve first page results. Improve your conversion rates and generate more revenue by delivering relevant, targeted traffic to your website.
On Site SEO
On site search engine optimisation (SEO) is essential for improving a website’s visibility in organic search engine results. Implementing on-site SEO involves creating content and user experiences that are closely aligned with the user’s search intent. This includes optimising titles and meta tags, creating keywords lists, improving page speed, and ensuring a user-friendly website structure.
To ensure your website is properly optimised and stays visible in search engine results, regular maintenance is key.
Local search engine optimisation (SEO) is a strategy for increasing the visibility of your website in localised online search results. This is achieved by optimising content relevant to a specific geographic area and building links from local sources.
Google Business is an integral part of this process and allows you to create an optimised business listing, targeted at Google Maps search results within the local area. A quick and easy way to get your business seen locally.
Organic SEO campaigns are focused on optimizing your website for long-term, sustainable success. This involves making strategic changes throughout your website, including improving page titles, page content, meta tags, URLs, and more. Additionally, businesses need to create content, link building strategies, and develop creative tactics to keep their site competitive and relevant in search engine results.
Ultimately, organic SEO campaigns help to increase visibility and generate more qualified leads, where your investment is long term and contributes towards the authority of your domain and overall health of your website.
Pay-Per-Click / AdWords Campaigns
AdWords SEO campaigns are a type of pay-per-click (PPC) advertising technique that focuses on increasing a website’s search engine rankings immediately, within a chosen set of keywords. When done correctly, AdWords SEO campaigns can increase website visibility and lead to more relevant traffic in a very short timeframe.
With in depth reporting, pay-per-click advertising has the benefit of being able to measure results in real-time and optimize campaigns for continued improvement. AdWords is often seen as a ‘short term’ investment, as generating results (whether that be views, sales, or enquiries) becomes more important with each click.
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