Ecommerce websites provide businesses with a cost-effective, efficient way to advertise, promote, and sell their products and services online. They help reduce overheads by allowing for quick and easy communication with customers, streamlined operations and a faster buying process. All whilst expanding your business reach, building your brand, and increasing overall presence within the industry. Ecommerce websites engage with and develop customer relationships and offer a quick, convenient, and trouble-free purchasing solution for your customers.
Quinn Creative can offer various ecommerce website solutions whether Bespoke, Template or WordPress based, each of which bring their own benefits depending on your requirements. Factors that could influence your decision include the amount of input on design you would like, functionality, content, customer management preferences and budget, to name a few.
On Brand Design & Development
A bespoke website will give you the most flexibility when it comes to design, allowing you to have substantial input in terms of how the final website will look. Template and WordPress based websites are generally created off the back of an existing design or ‘theme’, meaning the bulk of the design phase of the project is already completed. However, it is also possible to create a custom theme for WordPress driven websites. Particularly useful if design input is important, whilst looking for the stability and flexibility of a platform-based website and CMS.
All Quinn Creative websites are created on brand, using colours, fonts, images and supporting elements to emphasise and develop the brand and engage with visitors.
Mobile Friendly User Experience
In an ecommerce environment, user experience can be crucial in converting visitors to customers. Whether you choose a bespoke website, template or WordPress solution it is important to ensure a responsive format, meaning the website will change its layout according to the device the user is viewing it on – mobile, desktop or tablet. This optimises the experience for the user by implementing design features, such as mobile friendly navigation, customised styling to present text and content, and a checkout process optimised for mobile devices.
Ensuring the user feels safe, at home and confident in purchasing from you is a fundamental element of a good ecommerce website. Providing a seamless and efficient user experience across all device types.
Content, Product & Customer Management
A content management system is created to help you keep your website up to date and keep track of your sales and customers. Bespoke systems are created from scratch to your exact requirements, which means they are streamlined, easy to use and not reliant on any other systems. Functionality can be added or removed seamlessly, at relatively small cost once the system is in place.
Management solutions can be created for your products and customers, that are based around your business and fall in line with your existing sales process. Typically, these include creating a system to handle your products, the variants of each product and how they are priced in terms of the product itself and associated delivery. Customer account management systems, including account creation, order acknowledgement and invoicing can also be developed.
Secure Payment Systems
A wide range of payment systems can be integrated including PayPal, Google Wallet, SagePay, RBS WorldPay, Barclays EPQD and more. Each of the payment systems have their own way of integrating into your website, either as a direct integration or via a gateway. A key consideration when choosing your integration type is the storage and security of data associated with the transactions, along with gateway and processing fees.
All payment systems are integrated using an SSL certificate and 3-D Secure payment gateway, ensuring the integrity and safety of you and your customers data, via fully encrypted transactions. If you have a different payment system in mind or would like to discuss the best option for you, feel free to get in touch.
Website Performance & Traffic Acquisition
Website performance is a key factor in overall success, particularly when it comes to ecommerce. If a website takes too long to load, it can frustrate users at best, or lose users at worst. There are many factors that can affect website speed and efficiency, some of which can change over time – so it is important to ensure your website is quick and efficient not only at launch, but also as it grows and develops.
Performance not only relates to speed, but it also relates to traffic acquisition – which is heavily dependent on search engine optimisation and overall marketing. Quinn Creative ecommerce websites are built with SEO in mind, optimizing your site’s content and structure to make it easier for search engines to find and rank your products. This includes optimizing your page titles, meta descriptions, integrating relevant keywords, and other tactics to increase your website’s visibility in search engine results. Implementing a comprehensive search engine optimisation strategy not only during the build, but also on an ongoing basis, can help promote awareness of your brand and attract more traffic and ultimately, customers.
Website Maintenance & Support
Continuous analysis and improvement is a vital element of sustained ecommerce success. It is important to ensure your website is always fresh, efficient, and competitive. The best way to achieve this is via ongoing reporting, analysis, and maintenance. These tasks are often overlooked, but they can be integral in moving a website forward and keeping it on top.
Once a website is complete, Quinn Creative provides support on a basis to suit you – ad-hoc, as and when necessary or retainer, whereby a set amount of time per month is allocated. Most ecommerce clients use a retainer service as it provides better results and value.
Typical tasks include updating content (e.g., sliders, products, images and text), adding and improving functionality of the website and supporting content management system, monitoring site performance and health, as well as providing advice and technical support.
Get in touch…
01952 810 322
47 Upper Bar, TF10 7AP